Looking back at the last few years of real estate in the Bay of Quinte, one thing is clear: the pandemic changed everything.
In a matter of months, buyer behaviour shifted, prices soared, and rural communities like Quinte West, Prince Edward County, Belleville, Brighton, and Stirling became hotspots for urban buyers looking for more space, more peace, and a change of pace.
Now that we’re well into 2025, it’s a good time to take stock of how far we’ve come—and where the market is headed next.
Why the Pandemic Created a Real Estate Frenzy
At the height of COVID-19, many Canadians found themselves off work or working from home. With nowhere to travel and less opportunity for discretionary spending, people started focusing on their homes—and rethinking where they lived altogether.
Combined with historically low interest rates, the result was a surge in demand for housing, especially outside the big cities. Suddenly, people were able (and willing) to live farther from their jobs. Rural and semi-rural communities like those in the Bay of Quinte offered exactly what they were looking for: space, affordability, and a slower pace.
Quinte West & Belleville: Steady, Stable, and Strong
Some communities in the region have weathered the ups and downs of the market remarkably well. Quinte West, in particular, benefits from the steady presence of CFB Trenton, which brings regular turnover and consistent buyer demand. Military buyers also impact the Belleville real estate market, as many choose to live in a larger community with more amenities.
-
In February 2022, the average sale price in Quinte West hit $741,246.
-
As of May 2025, that average is sitting at $557,383—a correction, but still a strong and balanced market.
- Well-priced homes still receive multiple offers (though, commonly 2-3 instead of 10+)
Belleville has seen a similar trend. The average home price now sits at $541,442, down from the February 2022 average of $685,108. The city continues to attract buyers who want a mix of amenities and community without the price tag of the GTA.
Prince Edward County: Boom, Bust, and Balance
Of all the markets in the Bay of Quinte, Prince Edward County was impacted the most by the post-pandemic shift. During the boom, properties in PEC were being snapped up by city buyers desperate for rural charm and recreational value. Multiple offers, bidding wars, and inflated prices were the norm.
-
In February 2022, the average sale price in PEC peaked at $1,200,909.
-
By May 2025, the average sits at $793,758.
The market correction has been steep, and many of the properties purchased during the pandemic are now back on the market—often listed at prices sellers hope will recoup their earlier investment. Unfortunately, today’s buyers are more cautious, and well-priced homes are the ones that are moving.
PEC still offers tremendous value and beauty, but buyers are looking for realistic pricing and practicality, not just lifestyle.
Brighton & Stirling: Two Very Different Stories
Brighton remains a solid performer, thanks to its proximity to the 401 and small-town appeal. It continues to attract families, retirees, and commuters, with a current average home price of $658,756. The proximity to the GTA and the appeal for retirees maintain Brighton’s higher pricing compared to communities to the East like Quinte West and Belleville.
Stirling, while still active, tells a different story. As a rural community with limited inventory and accessibility challenges, the market is slower. Homes in Stirling are still moving, but at lower price points and with more time on the market.
- In 2022, the average home price in Stirling was $735,629.
- In 2025, that number has dropped to $566,934.
So, What Comes Next?
The Bay of Quinte market is finding its footing again. Buyer behaviour is more grounded, and sellers are learning that pricing matters more than ever. The chaos of the pandemic may have cooled, but its impact still lingers, especially in places like PEC, where the market is slowly recalibrating.
Here’s what we know:
-
The 401 corridor towns, like Belleville, Quinte West, and Brighton, continue to offer strong value and stability.
-
Rural markets are more sensitive to shifts, especially if they’re hard to access or lack amenities.
-
Buyers are back to shopping with their heads, not just their hearts.
Whether you’re buying or selling, understanding this new market is key. And if you’re not sure where your home fits into the big picture, that’s exactly what we’re here for.
📩 Curious about your property’s current value or considering a move? Reach out—we’d love to help you navigate today’s market with confidence.
The data in this blog post is sourced from the PropTx MLS® “sold listings” metric, which measures residential property sales reported within a specific timeframe.
Stay in the loop!
We promise not to spam your inbox. 😊
Receive a once-a-month email with a real estate market update for the Quinte area and Prince Edward County, helpful tips for homeowners and buyers, and community insights like events and municipal decisions that impact property. Though, our readers tell us the best part is Doggo of the Month.