Some homes are more than just investments—they’re filled with memories, milestones, and family stories. That was the case for 87 Purdy Street in Belleville, a home that had served as both an investment property and a place of love and support for its owners’ children as they pursued post-secondary education. For over a decade, two of their kids had lived in the home, making it a meaningful part of their family’s journey. But as life evolved, it was time to pass it on to new owners.
A Home with Heart, But Challenges to Overcome
By the time the owners decided to sell, the home’s last resident—a newlywed ready to expand their family—was preparing to buy a larger home of their own. While 87 Purdy Street was a fantastic starter home, well-maintained and updated over the years, there were some market challenges to navigate.
High interest rates were making affordability a struggle for many buyers, and the home’s compact size meant it would appeal to a specific audience. But Hillary knew that the right buyers were out there—those looking for a move-in ready, well-cared-for home at an attainable price point.
A Refreshingly Honest Approach
The sellers had no interest in flashy sales tactics or sugar-coated promises. From their first phone call with Hillary, the tone was set when they said, “I don’t want some agent who’s going to bullshit me.” Hillary responded in kind—with honesty, expertise, and maybe a few bad jokes along the way. There was no sugar coating, only actionable advice and detailed strategy.
This direct, no-nonsense approach built a strong working relationship, leading to not just a successful sale, but two future referrals as well.
A Quick and Smooth Sale
Despite the challenging market conditions in early 2024, 87 Purdy Street sold conditionally in just 4 days, with the sale firming up five days later. The home’s careful upkeep, thoughtful updates, and strategic pricing made it an attractive option for first-time buyers. Hillary’s straightforward communication and targeted marketing strategy ensured that the right audience saw the listing, leading to a fast and successful sale.
More Than Just a Transaction
This wasn’t just another sale—it was the start of a lasting client relationship. Hillary still exchanges thoughtful holiday cards with the sellers and looks forward to helping them and their family with their future real estate adventures.
If you’re thinking about selling a starter home in Belleville or want an agent who will tell it like it is while getting results, let’s talk. Book your 100% FREE home evaluation by clicking here today!
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