Selling million-dollar waterfront real estate in Prince Edward County is as much about finding the right buyer as it is about showcasing the property’s true potential. When the owners of 12112C Loyalist Parkway were referred to Hillary Robert through a trusted colleague at RE/MAX Escarpment, they knew they needed an agent who could truly understand their home’s value and present it to the right audience.
Earning the Listing and Earning Trust
The sellers interviewed multiple agents, including one of the top teams in Prince Edward County. With a home as special as theirs—a beautiful A-frame waterfront retreat with three bedrooms, two bathrooms, and an in-law suite on 1.9 acres along the shores of Picton Bay—they wanted to ensure it received maximum exposure. As a member of a smaller team, Hillary knew she had to demonstrate that her marketing reach and pricing strategy were strong enough to achieve their goals.
What ultimately led the sellers to choose Hillary was more than just her strategic marketing approach, transparency, and strong communication—it was the unshakable feeling that she was the right fit. They were deeply in tune with their intuition and had a strong sense that by Labour Day, they would be in their next home. From the moment they met Hillary, they felt a connection to her and the confidence that she would guide them to that outcome. Honoured by their trust, Hillary embraced their vision and committed to making it a reality.
A Marketing Strategy Designed for Maximum Exposure
Selling a waterfront property in Prince Edward County requires more than just listing it on MLS and hoping for the best—it demands a targeted, high-impact marketing strategy that reaches the right buyers, and consistency to ensure continued reach. From the start, Hillary ensured that 12112C Loyalist Parkway received maximum visibility across multiple channels.
The listing was strategically placed on top MLS websites and syndicated to thousands of real estate platforms nationwide, with a specific focus on GTA buyers—a key market for high-end homes in PEC. Digital advertising campaigns targeted qualified buyers, ensuring the home reached those most likely to appreciate its unique setting. Meanwhile, traditional print advertising played a crucial role, with a newspaper ad ultimately connecting the right buyer to the home.
Visually, the marketing plan was just as meticulous. Three separate rounds of professional photography and drone imagery captured the home’s evolving beauty throughout the seasons, ensuring that every potential buyer saw it at its very best. Multiple open houses and private showings generated steady interest, with consistent inquiries coming in throughout the campaign.
This wasn’t about casting the widest net—it was about delivering precision marketing to attract the right buyer. And that’s exactly what happened.
Patience, Consistency, and the Right Buyer
After 72 days on the market, the property sold for a fantastic price—right within the range Hillary originally suggested during her listing presentation. The key to success? Consistent, high-quality marketing and a patient, strategic approach combining both modern digital methods and tried and true traditional real estate marketing strategies.
Closing just before the long weekend, Hillary successfully met the sellers’ goals and their timeline. This sale was another example of Hillary and Quinte Living’s proven track record in selling waterfront and luxury properties in Prince Edward County. When it comes to unique properties like this one, it’s not about casting the widest net—it’s about reaching the right buyers with the right message at the right time.
Thinking about selling your Prince Edward County waterfront property? Let’s create a strategy that gets you the best results. Click here to book your no-obligation FREE home evaluation!
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